Product Marketing as a Service
Product Marketing That Drives Growth
Strategic positioning and go-to-market execution for B2B technology companies.
Product Marketing as a Service
Product Marketing That Drives Growth
Strategic positioning and go-to-market execution for B2B enterprise SaaS companies.
About John Fallon
Product Marketing Expertise When You Need It Most
I help B2B technology companies accelerate pipeline growth through strategic positioning, go-to-market execution, and market differentiation. With 15+ years of experience, I've driven 100% YoY revenue growth, secured analyst recognition, and positioned companies for successful acquisitions.
Whether launching a new product, refining your market position, or scaling your GTM strategy, I deliver proven frameworks and hands-on expertise—enhanced by modern AI workflows.
Make Smart Decisions
Base strategy on data, not assumptions. Through competitive analysis, win/loss research, and buyer insights, I provide the market intelligence you need to identify opportunities and refine your ICP and personas.
Stand Out
Differentiate your product with compelling positioning, messaging frameworks, and category design. I help you articulate unique value that resonates with buyers and earns analyst recognition.
Launch Faster
Execute product launches and market expansion with structured GTM strategies. Using AI-accelerated workflows, I develop sales enablement and content at scale, ensuring your go-to-market delivers measurable pipeline impact.
Specialist Services
How I Help
Three interconnected services that form the foundation of effective product marketing:
Market Intelligence
Understand your competitive landscape and identify growth opportunities through systematic research, win/loss analysis, and ICP refinement.
Learn how comprehensive market intelligence drives smarter decisions →
Positioning & Strategy
Define your market position and develop go-to-market strategies that differentiate your product and drive category leadership.
Explore positioning frameworks that help you stand out →
Execution & Enablement
Enable your teams with content, tools, and programs to effectively sell and market your product across all customer touchpoints.
Discover how to accelerate your go-to-market execution →
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Revenue Growth
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Years Experience
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Client Satisfaction
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Cost Reduction
Testimonials
What People Say
A great marketing expert having sound balance between vision and down to earth. Charismatic leader highly respected by colleagues and teams. Working with John was producing excellent results.
Martin Fix
CIO - NDT GlobalJohn brought structure and results to our marketing efforts. He developed our go-to-market strategy, established pipeline generation processes, and built the team capability we needed. His impact was so significant he became essential to the broader Curtiss-Wright organization.
Niall McGirr
CRO - Acra Control
It was a pleasure working with John as a senior product marketing leader at Cora. He brought strong strategic clarity alongside exceptional execution, quickly grasping complex concepts and translating vision into tangible, high-impact outcomes. John’s ability to move seamlessly from idea to reality made a meaningful difference to our go-to-market success. I would highly recommend him to any company in need of go-to-market development and product marketing expertise.
Susanne Kerins
CMO - Cora SystemsReady to Accelerate
Schedule a 30-minute discovery call to discuss your challenges.